Primrose Valley is one of Haven's top sites and includes a new Splash Zone water play area as well as a Sports Zone incorporating a second indoor heated pool and 2 outdoor heated pools that cater for aqua scooters and swimming lessons. There's also coaching for football, archery, fencing, climbing and judo and an all weather sports court.

There is daytime and evening entertainment for all ages split into kids, teens and adults. There is also a funfair including a fun tower, mini golf, abseiling, trampoline, climbing wall, boating lake, freshwater fishing, bike hire and go-karts.

The site also has a convenience store with in store bakery and off licence, a hire shop, two launderettes, gift shop and sweet shop. In addition there is a cafe bar, traditional fish and chip shop, Burger King, Chinese restaurant, sports bar and two showbars showing a wide range of shows.

In the local area there are also a number of pubs, which provide good, reasonable food, one of which is virtually opposite the site entrance.

Locally, Scarborough and Bridlington are only 10 miles away, with a regular bus service from the centre of the site. York, Whitby and Flamingoland are all within an hour's drive and there are bus tours to these places starting from the site.